Month: January 2014

Audience Builder 101

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[found on writerunboxed.com; by Dan Blank]

“Far too many writers build an audience of the WRONG people. As a writer, you craft a work that is meaningful to you, and you wonder how you will connect it to the world. So you begin engaging with people online and off, telling them about your writing.

And guess what? Guess who is MOST interested in this journey you are on? Readers? Nope. Oftentimes, it is other writers.

So we do what feels validating and welcoming: we join amazing communities such as WriterUnboxed.com. We forge relationships, we grow our platforms with people who want you to succeed as a writer.

But therein lies the problem.

These good people – these other writers, yes they may buy your book. They may read it too. They MIGHT even review it on Amazon & Goodreads. And this is good.

But what I worry about is that when you focus only on engaging other writers, you are not learning how to engage readers. Without the shared interest in becoming a writer, without tapping into that sense of identity and goals, you are not developing that keen instinct of who would love your book and how to get them interested.

Now, obviously, there is ENORMOUS value in engaging with other writers, andespecially to do so on WriterUnboxed.com. (Can you tell I am trying to get back into the good graces of Kathleen & Therese?)

Just this week, a writer I am working with heard from two other successful authors who shared wonderful insight into what has worked for them in engaging with readers – what online platforms have worked for them, and the value of certain types of in-person events.

Let’s explore why it is super helpful to engage with other writers:

    • Writers are the best kind of people. (okay, that one was easy)
    • Help you improve the craft of writing.
    • Glean wisdom from their experiences.
    • Build a network of colleagues.
    • Validate your own identity as a writer.
    • Open doors to agents, publishers, media, and other good folks that can help you get published and in front of readers.
    • Motivation & inspiration.
    • Understand how the world of publishing is changing, and give you a roadmap to navigate it.
    • Set proper expectations.
    • Vent. (then vent some more)

The list goes on. I will leave “fashion tips” and “recipes” off of the list for the sake of space.

So what is bad about any of this? Nothing. The issue I see is that sometimes writers stop here. They feel a sense of community with writers, they experience all the benefits listed above, so they go no further.

They never develop the capability of understanding who their ideal readers are, how to engage them, or the habits to do so both online and off.

As you develop your platform as a writer, I see an extraordinary amount of value in working through the more difficult task of engaging your readers and those who have access to them, such as librarians, parents, teachers, booksellers, etc.

In other words: YES, engage with other writers. But don’t stop there.

Every single week, learn more about who your readers may be. Engage with them in tiny ways online. And off. Learn what it is about your writing that cuts to the heart of why your ideal audience readers. Discover what it is about one of your stories or books that jumped out at people.

How do you begin engaging with readers? Just a few ideas:

    • Read. Read books similar to yours, if possible. Engage as a fan would. Leave reviews online, recommend books, consider who else is doing the same.
    • Understand what other books are like yours, especially those published in the past 5 years. Where are they shelved in bookstores, how are they displayed, what comes up in “People who who bought this also bought…” in Amazon?
    • What is the language that other readers used again and again in reviews on Amazon, Goodreads, LibraryThing, and other sites?
    • Who are these readers – specifically? See their Goodreads profiles, understand what else they read.
    • Talk to readers. On social channels, follow them, comment on their updates, and learn about them. Engage as a fan of similar work, not an author trying to promote your own books.
    • Develop a group of beta readers.
    • Everywhere you go, ask the person standing next to you: “what do you like to read?” Then ask why.
    • Join book clubs, attend events at bookstores and libraries – do anything possible to chat with other readers about why they read. Study the expressions on their face, the cadence of their voice as they talk about reading.
    • Talk more about other people’s books than your own.
    • Create profiles of your ideal readers. Create lists of where you can find them online and off. Go there. Often.
    • Craft messaging that gets readers interested in your writing. Test this again and again, both in person, and in digital channels. Revise constantly.

When I work with writers, the big questions they are often looking to answer are: who is my readership, where can I find them, and how can I engage with them in a meaningful way? Of course, the outcome they hope for is a larger audience for their work, and greater book sales.

Critical to this is beginning to understand your readers as early as you can in this process and developing habits of doing so.

I hope, dear writer, I have not offended in this post. I strongly believe in the purpose of this site, and completely understand that writers are readers too. But there is a distinction between those who obsess about writing & publishing, and those who “merely” read, read, read, and ideally, will one day read YOUR book.”

For more great tips from WriterUnboxed, click here.

[found on http://writerunboxed.com/2013/06/28/are-you-building-an-audience-of-writers-not-readers]

Great Writers Don’t Just….

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“Great writers don’t just inform you. They don’t just entertain you. They don’t just persuade you. They change you, leaving you a slightly different person than you were before you read their work.”

—Jon Morrow

 

Character Attributes [fill in the blank]

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[found on fictionfactor.com; by Tina Morgan]

“A common trick employed by newer writers is to have a character stare into a mirror, so the reader can ‘see’ what the character is seeing. This approach often feels contrived and does not help the reader to ‘see’ your character at all.

You’ve made up your mind that the male lead of your story is average height, has brown eyes and caramel colored skin. He’s getting older, has thinning hair and a tiny bit of fat sticking out beyond his belt. He has wide shoulders and narrow hips. He’s a bit bowlegged like he’s been riding too many horses even though he’s never set foot outside the city limits. Now, how do you describe him in your story?

Bob was rapidly approaching middle age. His brown eyes didn’t focus as well as they used to and he was wearing reading glasses as he scanned the paper. His wide shoulders jutted beyond what was considered the proper amount of “personal” space at the diner counter. His closely cropped brown hair was thinning a bit on the top. 

No.

Age
Eye color
Frame
Hair color and type

Descriptions that read like grocery lists are boring. And what if your story is in first person? How would you start then?

My name is Bob, I’m a 49 year old accountant with thinning hair and reading glasses. I weigh 195 which is a bit much for my 5’8″ frame. Not that I’m fat mind you, just a little out of shape.

Again we have a list.

Age
Hair type
Glasses
Weight
Body condition.

So when does your character introduce him/herself? Do they walk into the bathroom and start listing their features in the mirror? This is a commonly overused ploy. (the same goes for still water in lakes, ponds and puddles. Also reflections in the bottom of cooking utensils.)

Working the description slowly into the story doesn’t disrupt the flow as much as the grocery list approach does. It allows for the reader to learn about your character as they go. The trick is to keep the reader interested in your characters and how they cope with the stories conflict. The reader doesn’t really need an in-depth description to get a feel for your character. They don’t need to know every wrinkle on the character’s face. It’s more fun to read about the wrinkles in their personality.”

For more excellent tips on writing from FictionFactor, click here.

[found on http://www.fictionfactor.com/articles/physicalcharactertraits.html]

Book Your Research

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[found on dailyfinance.com; by J.T. Ellison]

“If you’re planning to embark on a career as a writer, there’s something you need to know: When it comes to research, you’ll be paying your own way. Authors are faced with many economic challenges, but one of the hardest is that they often have to use their own cash to get the wheels spinning.

  • Go to the library: This is an obvious solution, but one that we sometimes overlook, especially since we can go online and find the answers we need. But a good library, and librarian, can help you find little details you would have missed otherwise. I like to read old newspapers to get a sense of what’s happening in my character’s past, and microfiche is the best way to do that. Plus, libraries often have experts in for talks.
  • Meet your fellow writers: Almost every professional writer’s association has an online listserve full of scribes who are experts in their own fields. I can’t tell you how many times I’ve reached out to a doctor, a lawyer, a weapons expert or former police officer through these groups. And almost all the organizations accept associate members. International Thriller Writers, Romance Writers of America, Mystery Writers of America and Sisters in Crime are all excellent groups that even have “writer’s universities,” in which they offer classes on writing and various research methods. Best of all, you get to rub elbows with your favorite writers!
  • Go online. . .but be careful: You can find out anything online, but be sure you double- and triple-source your information. Just because it’s on Wikipedia doesn’t mean it’s accurate. When I started doing research on Scotland, the first thing I did was add Scotland’s major newspapers to my RSS feeds. It allowed me a snapshot of the country, and the political undercurrents soon made their way into my story. You can become an expert pretty quickly by putting in the effort.
  • Go back to school: Through a writer’s organization or your own diligence, you can find tons of online classes that are relatively inexpensive and will give you a fuller understanding of your topic. From writing to guns to romance, anything and everything is offered.
  • Talk to the experts: Regardless of what you’re writing about, there’s nothing better than finding someone who’s lived it. Weapons experts, cops, FBI agents, SWAT team members, doctors and lawyers all have one thing in common: They want you to get it right. Just don’t forget to say thank you in the acknowledgments.
  • Reach out to readers: Blogs are a great way to get information, with the caveat that you need to double-source, just like with Wikipedia and Google. Most blogs are subjective, so you can’t use them as gospel. While you’re getting to know private experts, don’t forget to talk to people at your local bookstore. Most folks who work in bookstores do so because they love to read. Which means they’ll be a font of information for you to mine. Check your local independent bookstores as well as the chains to find people who are fascinated by your topic and can point you to the best books to use for research.
  • Explore local resources: There are innumerable ways to do research in person in your city. Big and small towns have access to the FBI Citizens’ Academy, your local Citizens’ Police Academy and multitudes of other offerings. Don’t forget to attend author signings as well — your favorite author might have a tip or two for you to find the perfect research tool.
  • Meet some strangers. . .and some old friends: Even though many groups have moved online, there are still plenty who meet and mingle in person. The members tell stories. Lots of stories. They have professional speakers. They have archives. And they want to share this information with you. For that matter, don’t discount the ones around you when you’re looking to do research. I always check with my parents when I have a question. Send up a flare within your intimate circle, and see who knows what. This is especially good for places, because if you’re anything like me, your friends and family live or have traveled all over the world.”

To read more tips from DailyFinance, click here.

[found on http://www.dailyfinance.com/2011/01/17/eight-ways-to-do-book-research-without-breaking-the-bank]

Poetry Show Thyself

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“Unlike many other areas of life, when you write poetry you are expected to be a little odd. You might even be celebrated for this oddness. You can embrace all that is eccentric about yourself — and even cultivate new eccentricities. You can do this on the page or in real life, and no one blinks. Because you’re a Poet. And poetry is not bound by a strict set of rules. (The only rule is there are no rules.) It’s quite liberating, actually. And allows you to invest more fully in the best poem of all: You, Your Life.”
— Irene Latham / guest post on katiedavis.com

Great tools for poets of all levels!

Lean Writing Is Strength

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[found on entrepreneur.com; by Susan Gunelius]

“As Mark Twain famously wrote, “I didn’t have time to write a short letter, so I wrote a long one instead.” His point? Strong writing is lean writing.

When you want to make your writing more powerful, cut out words you don’t need–such as the 10 included in this post:

1. Just: The word “just” is a filler word that weakens your writing. Removing it rarely affects meaning, but rather, the deletion tightens a sentence.

2. Really: Using the word “really” is an example of writing the way you talk. It’s a verbal emphasis that doesn’t translate perfectly into text. In conversation, people use the word frequently, but in written content it’s unnecessary. Think about the difference between saying a rock is “hard” and “really hard,” for example. What does the word add? Better to cut it out to make your message stronger.

3. Very: Everything that applies to “really” applies to “very.” It’s a weak word. Cut it.

4. Perhaps/maybe: Do you want your audience to think you’re uncertain about what you’re saying? When you use words like “maybe” and “perhaps,” uncertainty is exactly what you’re communicating.

5. Quite: When someone uses “quite,” he or she either means “a bit” or “completely” or “almost.” Sometimes the word adds meaning; sometimes it’s fluff. Learn to tell the difference–but, when in doubt, cut it out. 

6. Amazing: The meaning of “amazing” is causing great wonder or surprise–but some writers use the word so often that the meaning gets lost. How can something be amazing if everything is? Ditch this diluted word.

7. Literally: When something is true in a literal sense, you don’t have to add the word “literally.” The only reason it makes sense to use the word is when it clarifies meaning (i.e., to explain you aren’t joking when it seems you are).

8. Stuff: Unless you are aiming at informality, don’t use the word “stuff.” It’s casual, it’s generic, and it usually stands in for something better.

9. Things: Writers use the word “things” to avoid using a clearer, more specific word that would communicate more meaning. Be specific. Don’t tell us about the “10 things,” tell us about the “10 books” or “10 strategies.” Specificity makes for better writing.

10. Got: Think of all the ways we use the vague word “got” in conversation: “I’ve got to go,” “I got a ball,” or “I got up this morning.” Though it’s fine for conversation, in writing, “got” misses valuable opportunities. Rather than writing a lazy word, look for clearer, more descriptive language: “I promised I’d leave by 9,” “I picked up a ball,” or “I woke up today,” for example.

Whether you’ve been writing for a few days or for many years, you’ll benefit from evaluating the words you use. Cut the filler to make your writing stronger.”

[found on http://www.entrepreneur.com/article/229369]