Grammar Bomb: It’s VS Its

It’s a difficult thing to ponder—unless you ponder its difficulty.

#GrammarBombEA

 

Its [THINK: yours (no apostrophe)]
It’s [THINK: what’s (apostrophe)]

 

Its is the possessive form of it…many possessive forms have an apostrophe…but the possessive its is a pronoun, and, like other possessive pronouns (hishersyours, and theirs), is written without that particular bit of punctuation…

It’s is a contraction of the words it and is, just as what’show’s, and she’s are contractions of what ishow is, and she is….”

[read more about it on blog.dictionary.com]