Basic Elements

“We like to think about how smart we are. But I think talent as a writer is hard-wired in, it’s all there, at least the basic elements of it. You can’t change it any more than you can choose whether to be right handed or left handed.”

— Stephen King

 

Insight into Human Nature

“It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.”

— William Bernbach