“The writer must believe that what he is doing is the most important thing in the world. And he must hold to this illusion even when he knows it is not true.”
— John Steinbeck
“Clutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.
Who can understand the clotted language of everyday American commerce: the memo, the corporation report, the business letter, the notice from the bank explaining its latest “simplified” statement? What member of an insurance or medical plan can decipher the brochure explaining his costs and benefits? What father or mother can put together a child’s toy from the instructions on the box? Our national tendency is to inflate and thereby sound important. The airline pilot who announces that he is presently anticipating experiencing considerable precipitation wouldn’t think of saying it may rain. The sentence is too simple—there must be something wrong with it.
But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adulterants that weaken the strength of a sentence….”
William Zinsser’s book, On Writing Well, is an excellent resource for writers of all kinds. You can find it here.
If you are an author, a blogger, or a copywriter…then correct spelling, punctuation, word use, and grammar is a necessity in all areas of your writing…books, blogs, marketing, advertisements, social media, queries, submissions, letters, and emails.
I can hear the horrified gasps, feel the eyes rolling—doubt and fear from writers everywhere. Panic in the streets.
Before you throw your hands up, and stop reading, let’s look at the WHY behind this necessity.
Your books come and go, but you, the author, remain constant. You are the first line of defense when it comes to marketing yourself—which you are doing every day, every time you write…anything.
You are marketing not only to readers, but to publishers, agents, editors, and your fellow authors who would network with you. You are marketing your writing ability—yes—but you are ALSO marketing your organization capabilities, your attention to details, your desire for accuracy….
What if you don’t care about details and accuracy? Publishers do.
Publishers, editors, and agents notice. In this world of instant access, through social media and blogs, your everyday comments and posts are seen.
Agents, editors, and publishers (oh my!) have deadlines. Organization is a big part of that. Make it appear you are organized—even if you have to fake it.
Here are some excellent tools to keep close to you, always. I suggest bookmarking them, as well as storing them on your smart phones and tablets—wherever you write, post, and email.
“You make goals… but then you procrastinate.
You write a to-do list… but then you don’t follow through.
And this happens again and again and again. Seriously, what’s the problem?
Why are we so good at thinking of what to do but so terrible at actually doing those things?
The problem is you’re skipping an essential step. Here’s what it is….
Productivity systems rarely take emotions into account. And feelings are a fundamental and unavoidable part of why humans do what they do.
We can’t ignore our emotions. Because of the way our brains are structured, when thought and feelings compete, feelings almost always win.
And we can’t fight our feelings. Research shows this just makes them stronger….
So if you’ve got the thinking part out of the way – how do you rile up those emotions and get things done?
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