[found on freelancewriting.com; by Catherine Franz]
“You have completed the draft of an article, but it seems flat and lifeless, even to you. It needs to have the spark that ignites that all important emotional connection to your readers but you are at a loss as to how to spruce it up. Breathing life into a nonfiction article is tough, especially if it doesn’t include a character or an emotional storyline….
…Why would you even want to add emotion to a nonfiction article? Adding emotion to your writing, any type of writing, fuels the reader’s attention, helps them connect with the action. It gives the reader an experience. Experience is why people go to the movies or watch TV. More importantly, it keeps them reading.”
To learn the steps on how to emotionally charge your writing, with tips from Catherine Franz, click HERE.