[found on darkcargo.com; by Alex Shvartsman]
“Comparison Joke is Your Best Friend
Comedy is hard, but some aspects of it are easier than others. Arguably there is nothing easier than a Comparison Joke. They are effective, and reasonably easy to come up with. Comparison joke can be a well-placed and unexpected metaphor, or simply comparing a thing to another thing for comedic effect. Here’s one of my favorite examples, source unknown:
Game of Thrones is a lot like Twitter: There are 140 characters and terrible things are constantly happening.
This joke is asking a lot of its audience. You must be familiar with both Game of Thrones and Twitter in order to appreciate it. But if you happen to be a part of that target audience, you might find this hilarious. You will nod sagely, recognizing that the Game of Thrones book and/or TV series has an unwieldy cast of characters and something terribly unpleasant is happening to most of them at any given time. You won’t even stop to ponder whether terrible things are actually happening on Twitter. You won’t dissect it, chuckling at the comparison instead, because the joke works.
You can always spice up your description of absolutely anything with a comparison joke. Take care not to over-rely this tactic. Like everything else in life (with possible exceptions of coffee and chocolate), it is best used in moderation.”