Readers Want to Believe—Make Them

“If you tell the reader that Bull Beezley is a brutal-faced, loose-lipped bully, with snake’s blood in his veins, the reader’s reaction may be, ‘Oh, yeah!’ But if you show the reader Bull Beezley raking the bloodied flanks of his weary, sweat-encrusted pony, and flogging the tottering, red-eyed animal with a quirt, or have him booting in the protruding ribs of a starved mongrel and, boy, the reader believes!”

— Fred East

 

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