The New Reality of Author Platforms

[found on forbes.com; by Alan Rinzler]

“It’s still about visibility, but today’s approach has changed. The New Author Platform requires a focus on developing an unobstructed back and forth between authors and their readers, with the authors — not the publishers — controlling the flow.

Now it’s the author, not a publicist, who inspires readers to buy the book. The New Author Platform allows not only well-established authors, but unknown, first-time beginners to do an end run around the conservative gate-keepers and reach readers directly.”

To find out more from Alan Rinzler about author platforms, and how to create your own, click here.

[found on http://www.forbes.com/sites/booked/2011/07/26/the-new-author-platform-what-writers-need-to-know]

Make Stuff Up

“I’m an author. We don’t want to lead. We don’t need to follow. We stay home and make stuff up and write it down and send it out into the world, and get inside people’s heads. Perhaps we change the world and perhaps we don’t. We never know. We just make stuff up.” 

― Neil Gaiman