[found on forbes.com; by Alan Rinzler]

“It’s still about visibility, but today’s approach has changed. The New Author Platform requires a focus on developing an unobstructed back and forth between authors and their readers, with the authors — not the publishers — controlling the flow.

Now it’s the author, not a publicist, who inspires readers to buy the book. The New Author Platform allows not only well-established authors, but unknown, first-time beginners to do an end run around the conservative gate-keepers and reach readers directly.”

To find out more from Alan Rinzler about author platforms, and how to create your own, click here.

[found on http://www.forbes.com/sites/booked/2011/07/26/the-new-author-platform-what-writers-need-to-know]