The New Reality of Author Platforms

[found on; by Alan Rinzler]

“It’s still about visibility, but today’s approach has changed. The New Author Platform requires a focus on developing an unobstructed back and forth between authors and their readers, with the authors — not the publishers — controlling the flow.

Now it’s the author, not a publicist, who inspires readers to buy the book. The New Author Platform allows not only well-established authors, but unknown, first-time beginners to do an end run around the conservative gate-keepers and reach readers directly.”

To find out more from Alan Rinzler about author platforms, and how to create your own, click here.

[found on]

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